Proposed new plans for an important West Shore landmark are in the works a decade after its demolition.

Anwyl Homes are working on updating their scheme for the former Penforma Hotel site which was the second home of Alice Liddell, the girl said to have inspired the Alice in Wonderland tales.

In 2004, designs were approved for more than 25 apartments incorporating the Penmorfa hotel. But in 2008 the hotel had been reduced to rubble and deemed to dangerous to re-build so was demolished.

At the beginning of last year Anwyl Homes came back with new designs which showed 51 single and two bedroom apartments on the former Penmorfa site.

The designs were put to public consultation but the community were not happy with the new plans.

Conwy Council cabinet member for economic development, Louise Emery, is also a member of the Friends of West Shore group who have been following the development of the site for more than a decade.

Cllr Emery said: "The last architectural drawings apartments on this site was truly awful – several stories high, flat roofs – totally not in keeping with the rest of the properties along West Shore.

"The community have no problem with a residential development on this site, but the design must be sympathetic to its surroundings and the actual number of dwellings with associated car parking must not have a detrimental impact on the area."

Anwyl Homes housing managing director, Mathew Anwyl, said works were currently underway to adapt the scheme and would be asking for planning permission very soon.

Mr Anwyl said: "We have recently made a pre planning application to adjust the scheme that already has approval and are currently preparing the details for another pre-application community consultation.”

Alice in Wonderland Ltd, Llandudno, director Simon Burrows said he was hoping to see something on the site soon having seen it sit empty for the past 10 years.

With popularity of the Llandudno-based Alice in Wonderland trail increasing, Mr Burrows said now was the perfect time to put something on the site, as long as it maintained the connection its past.

He said: "It is quite heart breaking. We and a lot of others have built the link to Alice in Wonderland back up for the 150th anniversary, so it is still there.

"We have introduced the Alice in Wonderland trail with the help of Conwy County Borough Council and the Welsh Government and it has attracted a lot of interest from tourists.

"A lot of them have asked about the Penforma Hotel, so that really would be the jewel in the crown for Alice in Wonderland in Llandudno. It is really disappointing to not have anything there."

Mr Burrows added he has talked to Anwyl Homes and they had told him any development on the site would include a plaque mentioning the link to Alice in Wonderland.