A Conwy county high street has been labelled amongst the worst performing in the UK across the past decade.

Commercial real estate company Cushman and Wakefield released a report listing 250 UK high streets in order of the most viable and top performing across the past decade.

The report showed Llandudno's high street, Mostyn Street, ranked 246 out of a 250.

However, people close to the town have slammed this report and said it couldn't be further from the truth.

Mostyn Estates Ltd managing director, Edward Hiller, said: “The report is rubbish as far as Llandudno is concerned, as retail occupation levels have increased over the past 10 years, and the town is performing well in comparison with others.

“There are far more than 250 towns in the UK, and only three centres across North Wales appear on the list with all three grouped near the bottom which is obviously ridiculous.”

Llandudno has held had played host to a number of well attended events over the past few years attracting a number of visitors to the town.

Wales Rally GB has been an annual event on the towns calendar attracting thousands of viewers from all over the world.

Set to return in 2018 with a new route including the Great Orme and a finishing run along the promenade as the final stage for this years race, Llandudno is sure to be a buzz once again when the Rally rolls into town.

Outgoing Llandudno Mayor Francis Davies said it was a busy time for the town with some exciting events ahead.

Cllr Davies said: "We’re excited because we are looking forward to, not only the season, but Armed Forces Day as well.

“We have filmed the Britain in Bloom awards and the Wales in Bloom awards are coming up in the town and the International Bloom awards, we’re being judged on that so that’s a big interest to the town.

“We are being recognised as well, not only for the beaches, but for the garden’s and the flora and fauna.

"We are really looking forward to the summer ahead.

“We had a good base with the Extravaganza and the Transport Festival so we are looking at building on that."

Llandudno is also set to hold the national Armed Forces Day event next month which is set to bring more than 250,000 visitors to the town.

This is on the back of one of the town's busiest summers on record.

Councilor Greg Robbins, of Mostyn Ward - at the end of last summer, said: “This (2017) is one of the best summers we have ever had.”

A CCBC spokesperson added: “Our 2017 visitor survey clearly shows that one of the positives reported by visitors was the retail offer in Llandudno.

“We see Llandudno as a thriving tourism destination with a buoyant commercial and retail offer.

“The town continues to attract private sector investment and its visitor offer matches the international reputation that the town has developed over the years.”

The UK High Streets: Dead or Alive? report, from Cushman and Wakefield, ranks towns based on 22 economic, demographic and retail property metrics, most of which have been tracked over a 10-year period, providing a rounded analysis of town performance.

These metrics include retailer demand, leisure spend, floor space density, rental change as well as broader economic indicators such as house prices, catchment demographics, business survival rates and tourism spend.