ROCK legend Bryan Adams is heading to Colwyn Bay.
The Canadian singer-songwriter is to perform at Colwyn Bay's Eirias Park next July. He will follow in the footsteps of Lionel Richie, Sir Elton John and Sir Tom Jones.
Adams's best known songs include Summer of 69 and (Everything I Do) I Do it for you. The guitarist and activist has won many awards over the years and has been nominated five times for Golden Globe Awards and three times for Academy Awards for his songwriting for films.
The announcement has been welcomed by Conwy County Borough Council after appearances by international artists at the stadium - in addition to entertaining thousands of music lovers - have also proven to be an economic benefit for the county.
Lionel Richie's performance earlier this year produced a return on investment of £4.50 for every £1 spent, which council bosses say proves the events are crucially important to the economy of Conwy.
Cllr Graham Rees, Conwy County Borough Council’s cabinet member for tourism, marketing and leisure, said: “We’re thrilled and very excited to once again have an international artist in Eirias next year.
"Not only does a name such as Bryan Adams put Colwyn Bay on the map, it also contributes to the economic benefit of North Wales.
"The value of Lionel Richie performing in Eirias earlier this year was £345,000, broken down as £115k in accommodation, £140k in food, drink and shopping, and £90k spent by the promoter within the local economy, proving events are crucially important to the economy of Conwy County.
"We know there will be lots of enthusiasm shown by people of all ages for this concert," he added.
"We can’t wait to offer Bryan Adams a warm Welsh welcome."
Tickets for Grammy Award winner Bryan Adams’ live show in Eirias - on Sunday, July 9 - go on sale this Friday at 9am from Venue Cymru: www.venuecymru.co.uk or telephone 01492 872000.