A BOLD new vision for a site that used to have links to author Lewis Carroll in its heyday has been revealed.
Artist’s impressions, for 51 single and two bedroom apartments on the former Penmorfa site - the second home of Alice Liddell, the girl said to have inspired the Alice in Wonderland tales - have been put forward by Anwyl Homes.
The designs have been released as part of a consultation, which will run until February 13. Anwyl will submit a formal planning application when the consultation is complete.
In 2004, designs were released for more than 25 apartments incorporating the Penmorfa hotel.
Despite a campaign to save the venue, the hotel was reduced to rubble in 2008.
Barry Mortlock, co. director of Alice in Wonderland Ltd has said that this development is the “jewel in the crown” for tourism.
”To ourselves, this development is a missing piece in the jigsaw, As much as we are disappointed, we cannot move backwards we can only move forwards.
”It’s so important to tourism in Llandudno that we have the final jewel in the crown. It is important that there is something there to represent Alice.”
Artist impressions taken from Anwyl’s Design and Access statement
Chair of the Friends of West Shore, Louise Emery said: “Some concern has been expressed by our members as to why the new plans differ so greatly from the original proposal (2004), which was fairly well supported by local residents.
“The new design is considerably bigger and lacks some of the design features which many hoped would be included. We are very much hoping that a representative from Anwyl Homes will attend the next Friends of West Shore meeting so they can discuss with us why their plans have changed”.
Mayor Cllr Carol Marubbi added: “I have no objection. I’m glad something is looking at going there. We know something has got to be put there I just worry about the size of these apartments. I advise Anwyl to go to the meeting.”
An Anwyl spokesperson confirmed they owned the land at Penmorfa and were considering a scheme of 51 apartments.
“The scheme is currently out for consultation and we would welcome the views of the community in order to help us further shape the project,” the spokesperson said. “We will submit a formal planning application when the consultation is complete.”
Documents can be found at www.planning.anwylgroup.co.uk and a hard copy can be viewed at The Library on Mostyn Street in Llandudno.
The Friends of West Shore meet at 6pm on Monday, February 6 to discuss the site. The public meeting will be held at The Lilly on West Shore.