Introduced as a piece of film footage found in Central Park, this hand-held camera home movie follows New Yorker Rob as his friends prepare him a going away party ahead of his move to Japan.
But as Rob's friends film the bash, the celebrations are interrupted when the city appears to be under attack by a skyscraper sized creature.
As the island of Manhattan is evacuated, a small group of party-goers trek uptown to try and save a trapped friend - but will they be able to keep out of the monster's way?

Promoted using viral marketing techniques and mysterious teaser trailers that gave little away (including the film's title); and featuring a cast of complete unknowns, Cloverfield is a much needed slap in the face to the usual Hollywood disaster/monster movies.

More than a mere gimmick, the cinéma vérité style of camera work ramps up tension and horror while thrusting the audience into the midst of the action; creating a far more involved experience than a run of the mill destruction film.

But it isn't just the style that makes Cloverfield so compelling.

The decision to follow a group of regular people dealing with a very irregular situation is incredibly refreshing for this particular genre.

There are no cutaways to an army HQ with numerous generals deciding on the best course of action; this is 'real life', focusing on a group of people who would normally be relegated to the role of 'extras' in a Hollywood giant-monster movie.

Despite being over ten years since Matt Reeves wore the directors hat (and for a romantic comedy at that) his stylistic and narrative decisions - no doubt supported by Abrams - ensure a well-paced and gripping movie that will certainly make Cloverfield a box office success in this country as it has over the pond.

While certainly original, the shakey-cam may not appeal to everyone; highlighted by warnings it may cause nausea.

However, if you like your action fast, frantic and gritty, then Cloverfield will undoubtedly appeal.

8/10 - Godzilla meets the Blair Witch in this innovative and riveting action horror.