Jason Segel plays Peter Bretter - a composer for a hit crime scene TV show starring his girlfriend Sarah Marshall (Kristin Bell).

When she dumps him for manic musician lothario Aldous Snow (Russell Brand), a Hawaiian holiday seems like the best cure. But not when he finds himself staying in the same hotel as his ex.
With the help of the friendly and eccentric staff and guests of the resort, can Peter win her back or finally over his failed relationship?

While still maintaining the approachable gloss a Hollywood romance flick desires, injections of full frontal male nudity from the outset, botched animal slaughter, and puppet humour counters any common ground Forgetting Sarah Marshall may have with the numerous Pretty Woman clones.

Fans of Apatow's TV and film work will recognise the familiar casting of Jonah Hill and Paul Rudd who add their usual stamp of quality.

Mila Kunis also offers superb back up as the love interest and even Russell Brand manages to impress, despite playing a film incarnation of himself.

But this is very much Jason Segel's project, having penned the script and stepped in as the protagonist.

Shunning the aesthetically conventional look of a romantic lead, Segel adds the trademarked 'everyman' quality we have come to expect from the comedy pioneers.

But where the film really shines is through his intelligent writing.
Without the twist of inspired and persistent subtle comedy juxtaposed against moments of genuine sentiment, Forgetting Sarah Marshall would be just another very ordinary romantic comedy.

Although not as contentious as the band of movie-makers previous films (the finger of misogyny probably won't be wagged at them this time) and running a little long, the magic is certainly still there and is sure to appeal to fans of their other work.

7.5/10 - A rom-com for the Noughties.