WINNER of the Pioneer's Best Business in Llandudno competition is The Bike Bar, a cycle shop run by a cyclist for cyclists.

Owner Sion Jones, aged 41, said: "Being voted the Pioneer's Best Business in Llandudno is an unexpected accolade, but one which bears out my basic approach of giving customers the level of service I want to receive myself. Essentially my idea is for a cycle shop run by a passionate cyclist.

A former manager in the construction industry Sion started the business in Mostyn Avenue less than a year ago, he said: "I toyed with the idea of opening a bike shop for years, now I've made the leap and so far it has been successful. When I've gone shopping in the past I've wanted to to talk to someone who not only knows about bikes but has a feeling and enthusiasm for them.

"At the same time I also want to provide high quality cycle servicing, and to do this I've qualified as a Cytech mechanic, this is the internationally recognised training and accreditation scheme for bicycle technicians.

"I believe that my passion for cycling flows into the customer service I offer, and I think this is borne out by the number of return customers I have had. I try to provide a service second to none. I want to service and maintain customers cycles, their pride and joy as though it were my our own."

Sion started racing mountain bikes at the age of 15 and reached national level competitions.

He added: "I come from a predominantly mountain bike background, starting with my first race back in 1990, I have been lucky enough to see cycling evolve and grow and be part of it. Moving on from racing downhill I have found new interests in many cycling disciplines, from cross country, to enduro, to road, timetrial, cyclo cross, and even random events such as the mega avalanche. I hope all that experience is reflected in the way I operate my business."

The Bike Bar sells all types of bikes: road, racing, mountain and junior and cycling accessories.