DEVELOPERS behind Llandudno’s Pier Pavilion site have promised to amend plans following a storm of protest over the building’s ‘out of place’ design.

More than 1,250 people backed a petition highlighting the need for the project, a combination of underground car parking, commercial floorspace and residential units, to reflect its Victorian surroundings, after Alan Waldron released the first images of his plans ahead of a consultation.

Mr Waldron has emphasised that consultation responses will be listened to, but warned the development will still be modern.

He said: “The process we have just gone through enables us to listen to people’s comments. Now we will go away and amend the plans accordingly.

“The massing and scale of it will be similar and it will be a modern design - it may be a modern Victorian design.”

Christian Roberts, who lives in Llandudno, launched the petition saying that while he welcomes development of the site, the project must be sensitive to the style of the town.

Mr Roberts, aged 44, said: “I believe the town is based on its Victorian reputation and this is going against what has kept it going over the years.

“All of us are reliant on the town succeeding as a tourist destination. I do believe it needs developing but we need to get it right, in a sensitive way to the buildings around it. The other buildings in that area have to follow a strict criteria and that is not being applied to this.”

During the consultation period North Wales Pioneer readers took to Facebook to share their views.

Tony Baker commented: “Hideous and out of place," while Kelly Greenhalgh said: "It doesn't really fit with the look of the town, would be a shame if that went up. Great idea, but the design doesn't fit.”

Lisa Roscoe commented: “That looks awful, would be ok in London but not Llandudno . Not keeping with its surroundings.”

To see the petition search for Llandudno Pier Pavilion Development on 38degrees.org.uk