A LLANDUDNO hotel’s new sign has sparked a strong reaction among residents.

The White House Hotel, which is owned by OYO Hotels and Homes, has stamped its brand on the town with a new sign on the its building frontage.

North Wales Pioneer: The White House Hotel. Picture: Kerry RobertsThe White House Hotel. Picture: Kerry Roberts

Facebook users have taken to the group: You Know You Are From Llandudno to air their views. Most of the more than 170 comments objected to the new sign.

Lisa Roberts said: “Not sure what OYO is even? It stands out like a sore thumb.”

Mike Careless posted: “Passed it today for the first time. That's going to last as long as the pink hotel a few years back! It will be gone by summer.”

Beverley Williams added: “Looks awful not in keeping with our Victoria promenade.”

Janice Barrett said: "Mostyn Estates please do something, it looks awful and it is a terrible hotel as well. If it has new owners they must be made aware of the standards attached to the lovely promenade.”

Ann Wright What an awful sign, hopefully the Council will

make them take it down, it is not in keeping with the rest of the Hotels ... Arrogance..... !!!!

The Pioneer has approached Conwy Council and will requesting comment from the OYO group.