Red faced council mandarins will have to make a big change to a video launching one of the council’s key initiatives.

Councillors were presented with a video explaining to the public how a housing master plan will work in the county, but there was a furious reaction to the pronunciation of place names in the short film.

The video forms part of its presentation on the council’s preferred options for the Local Development Plan (LDP).

Cllr Chris Hughes labelled the narration on the video “shameful” because of the poor pronunciation that rendered place like Creuddyn into “Crudin” and Llanrhos into “Clanross”.

He said: “I would hope that before the video goes out we actually correct the pronunciation we don’t have a place called Crudin and I think it’s quite shameful really that we are having to do this today. The fact that the word Creuddyn is mis-pronounced I think it’s appalling. How many people have listened to that. I think that we should correct that before it goes out to public consultation.”

Cllr Charlie McCoubrey, the cabinet member for housing presented the report on the replacement LDP.

He said: “The pronunciation, I apologise for, I had been beginning to doubt myself when I watched the video. I’m sure that will be rectified.”

The LDP master plan sets out a target for how many houses should be built in the county and where they should go.

In Conwy the plans will see 4,300 new homes built in the county by 2033 and 1,800 jobs will be added to the local economy by using 12-14 hectares of land business and industrial use.

But the number of new homes could be as high as 5,150 as there has been a contingency level set to allow for further growth.

Councillors agreed to put the plan out to a public consultation for eight weeks, starting on July 22.