NEW research shows that Welsh lamb farmers could face a 24 per cent drop in market prices caused by a near wipeout of exports if the UK pursues a ‘disastrous’ No-Deal Brexit in October at the height of the lamb export season.

That was the message from Hybu Cig Cymru chairman Kevin Roberts to industry stakeholders at the Royal Welsh Show.

“I warned at last year’s show of ‘seismic’ No-Deal Brexit impacts – well, this new information means the effect on our producers of an October no-deal would be off the Richter scale”, he told industry representatives at HCC’s breakfast briefing.

HCC, and the two other GB red meat levy boards, commissioned the research by the Andersons Centre, which calculates that combined beef and sheepmeat exports to the EU could decline by 92.5 per cent, with the lamb export trade being “almost completely wiped out”, which would hit market prices badly.

“We must do all we can in the short weeks ahead to prevent this perilous projection from becoming a reality," said Mr Roberts.

"We need a seamless and stable solution.

"With the right deal and unfettered access, HCC is ready to ramp up exports and boost domestic demand.”

HCC found many customers at home and abroad admired the ‘Welsh Way’ of low-intensity livestock farming, and highlighted the positive steps being taken by Welsh farmers to cut emissions and maximise carbon storage.

“It’s one of the most sustainable ways to farm in the world.

“Yet, we still have to fight fake news.

"Those that peddle falsehoods about food production methods and its consequences for climate change may be under-researched, under qualified and often underhand.

"But that doesn’t stop them being over-hyped and all over social media," added Mr Roberts.

“It’s time for Welsh farming’s success story to become on-trend.

"HCC is leading the communications fightback with videos and other multimedia material featuring the real stars of the show - farmers themselves, and our incredible Welsh landscape.”

He said HCC’s trailblazing environmental road map would be updated, and the Red Meat Development Programme was “pushing this agenda forward on issues such as animal health, genetics and shelf life”.

Mr Roberts said cattle, sheep and pork farming contributed £688 million to Welsh agricultural output and made a huge contribution to Welsh communities and the way of life.

“Just now, prices are not where we would like them to be – for beef in particular," he added.

"As well as the vagaries of supply and demand, part of the problem is economic and political uncertainty at Westminster.

“The message for today is: for our economy and the environment, Welsh farming is a Big Deal... It’s the real deal... but our great producers deserve so much more than a disastrous no-deal.”