IT IS AN EVENT that pulls in the crowds but there is high hopes that a new initiative will get visitors returning.

Llandudno's 16th annual Christmas Fayre will run in the town between Thursday, November 14 to Sunday, November 17.

This year, the entrance fee is £3.75 if tickets are purchased before November 10 via Venue Cymru.

The price on the gate will be £4.50 for all adults and free for children under 16 years, if accompanied by an adult.

A new two day pass for £6 is also being introduced, which again must be purchased via Venue Cymru before November 10.

The fayre will feature an array of exhibitors from Wales and UK, entertainment and 'Arriva Lapland'.

Barry Mortlock, chief executive Officer of Llandudno Christmas Fayre Community Interest Co, said: "The annual Llandudno Christmas Fayre attracts over 20,000 visitors during the four day event and is now widely recognised as one of the major Christmas events in Wales.

"The community stage is very much the hub of the fayre with more than 2,500 people performing during the four day event, with singing, dancing and acts which will appeal to all ages.

"This year for the first time we will also be having a daily 'gin chat' brought to us by Aber Distillery.

"Saturday, for the first time in our Christmas calendar, Conwy County Borough Council are bringing a spectacular street procession - Winter Lights - to Mostyn street from 7pm, just after the fayre closes.

"Given the kind support of Trinity Church, we always have lots of schools attending to reflect on the true value of Christmas.

"For the children, we will once again be staging a spectacular 'Lapland' with an amazing Arriva Bus Grotto, elves workshop and virtual reality sleigh ride.

"We also like to work alongside other organisations and Ty Gobaith will again have a wonderful Lantern parade on Friday, November 15 starting at venue Cymru at 5.30pm, walking along the promenade and finishing in the Fayre itself."

Mr Mortlock said the two day entry ticket of £6 has been introduced following feedback from residents and visitors. 

He added: "The Board of Directors feel they have no choice in maintaining the £4.50 entry fee as very little profits were made in 2018. We hope that incentivising pre-paid tickets, the local people will take advantage of the offer, it also avoids the queueing at the gates.

"The whole event is organised and funded by a not for profit CIC and receives no contributions from Conwy County Borough Council."

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