A HOTEL told to remove its sign has put forward fresh proposals.

In May 2019, The Pioneer reported the owners of OYO White House Hotel, on St George's Crescent, Llandudno, were asked to remove their large black and red sign on the front of its building after its prompted a storm of objections.

Conwy County Borough Council took action against owners and requested for the sign to be removed.

The building is listed and within the conservation area. The local authority said 'any work to the hotel would require listed building and planning consent from the council'.

OYO Homes and Hotels removed the sign and said they were liaising with the authorities to find a solution.

Now a new application for signage has been submitted.

A Heritage, Design and Access Statement, for the White House Hotel, said: "It is proposed to erect new commercial signage at the White House Hotel, fixed at the fascia level between its first and second floor levels in the central 5-bay range of the 15-bay composition. The new signage will read: 'OYO The White House Hotel.'

"The proposed materials and size of the lettering has been carefully considered to reflect and complement the surrounding example of historic signage which are fixed to nearly listed commercial buildings utilised for the same purpose.

"The logo will be formed of flat cut aluminium letter powder coated in a black satin finish. The lettering will be fixed using medium sized brass locators.

"In order to light the new signage, a powder coated trough light fixed to existing facade will illuminate the lettering.

"Both the colour of the new lettering and the materiality utilised will be sympathetic to the heritage interest of the asset, and as such, the listed building will continue to be read, appreciated and understood as it is currently following the implementation of the proposal.

"The new signage is appropriate to both the heritage values of the listed building itself and the character and appearance of the Llandudno Conservation Area, and will not look out of place when considered alongside other examples of signage to historic commercial buildings along the promenade.

"There will be no harm to either the significance of the grade II listed building or the conservation area."