A NEW 'pop-up' shop has opened at Porth Eirias in Colwyn Bay.

Môr has officially opened the doors of Môr SUPs to the public.

Môr have chosen the waterfront location as their base for their pop-up shop for the summer season, alongside Evolution Bikes and Bryn Williams at Porth Eirias bistro that are established on site.

John Burke, founder of Môr, said, “We are very excited to be able to carry on our fantastic momentum, brought with us from View Creative Agency, where we initially setup, and to add to our growing list of brands and products. We are extremely thankful for all the local support so far, which has been fantastic and we hope to be able to grow together.

“There are many easily accessible places to start paddle boarding in North Wales and plenty of places for the more experienced paddler. We appreciate how fortunate we are to have the opportunity to be located at such an iconic place right on the shores of our beautiful beach and we can’t wait to see everyone out in the water."

The pop-up shop offers a range of stand-up paddle boards from brands including Anomy, Shark & Aqua Marina; Accessories - from lifejackets and wetsuits to changing robes and towels and a wide range of clothing. All products in the Môr collection are printed on-demand in the UK using low waste printing technology.

Sarah Ecob, Conwy’s head of service for Economy and Culture, said: “We’re delighted to welcome Môr to Porth Eirias, adding to the range of facilities on the promenade that make Colwyn Bay a destination of choice for so many people who live in or visit our beautiful county.”