Work underway to assemble 69-foot attraction on Llandudno Pier

The £1million structure, which has been custom-made, is currently being assembled at the landmark with the central wheel section almost complete.

The Ferris wheel is almost fully constructed on Llandudno Pier, with gondolas soon to be added.

Pier owner Adam Williams commissioned Italian manufacturer Lamborghini to design the traditional structure, which will have 18 gondolas carrying six people each, painted all-white and fitted with modern lighting.

Visitors will be able to enjoy 360 degree views of the town and its coastline during the day and into the night.

Gondolas will soon be added to the wheel, located on Llandudno Pier.

“This is a new era for the pier,” Mr Williams told the Pioneer yesterday. “It is the biggest single investment in the promenade since it was built.

“The aim is to create more of a nightlife in Llandudno and to extend the shoulders of the season.

The wheel will be assembled for the remainder of the summer season before being transported to events around the UK during the winter months.

“If we can gain a few of those back with the wheel then that will help to support everything around it.”

There had been a lengthy design stage, which included a four-week process of ensuring the design met UK safety standards.

Planning permission was not required for the structure due to it being below 25 metres, while the pier is already permitted for amusements.