THE OWNERS of a shop in Llandudno town centre have announced the date they plan to close the store, as the business moves online.

Happily Ever After, on Mostyn Street, opened in October 2020 and is owned by husband and wife Jake and Amy Bailey.

The couple, who have a child, previously sold their home in order to keep the store going during the cost-of-living crisis.

The business bounced back thanks to an innovative shelf renting idea, whereby other local businesses and craftspeople would rent space on the shop floor to sell their own products.

However, in December 2023, they announced they would be leaving the site in the new year, once a new tenant could be found - this will be March 30.

The Baileys said they were "excited" for the next move, and that their online sales had ultimately proven the decisive factor.


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The couple said via social media: "We would like to inform all our customers and followers that we will be closing our shop on the high street on the 30th March 2024

"We will be continuing to trade as Happily Ever After Llandudno and just moving to online only.

"As many more people now shop online we have had such a huge increase in our online sales.

"We are very excited for this next move for our business and you will be seeing a lot more of us on our social media platforms.

"Many people know we also buy mystery pallets and sell all the exciting finds on various platforms. We look forward to sharing with you all our finds.

"We will be having a huge sale instore on all our items. Keep an eye out for the sale signs.

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