A 'REAL-world' immersive game inspired by Llandudno's connection with the Alice and Wonderland story has been launched. 

Finding Alice has been made by creative company EA Productions who are based in Llandudno Junction. 

Finding Alice is set for a soft launch during the Easter Holidays. Between March 26 and 30, tickets will be half price whilst creators gather feedback from residents as they continue to shape the game. 

In the game, Alice has been cordially invited by the Mad Hatter to celebrate her Unbirthday Party. However, in a twist of fate, she never arrives. The Mad Hatter, in a flurry of concern, sends out a call for help to those that are willing to embark on a mission to find Alice and save Wonderland.

As children's belief in the impossible wanes, the once impenetrable boundaries between Wonderland and our world, the Overland, begin to crumble, allowing creatures of Wonderland to wander.

A launch party for Finding Alice was held last Thursday at St George's Hotel.

North Wales Pioneer: Eleanor Appleton, founder and Artistic Director of EA Productions, with cllr Greg Robbins, mayor of LlandudnoEleanor Appleton, founder and Artistic Director of EA Productions, with cllr Greg Robbins, mayor of Llandudno (Image: Submitted)
Cllr Greg Robbins, mayor of Llandundo, said: “This new interactive game brings an exciting and different aspect to Alice’s connection with Llandudno. As a result of playing this, participants will engage in the fabric of the town and enjoy exploring areas that they may not have seen before. Hopefully as a result they will appreciate the true history of the town to a greater extent and discover what some of our local businesses have to offer along the way.”

Nearly two years in the making and benefiting from support from the Conwy Business Support Key Fund, participants use the digital game on their phone to follow routes, clues twists and turns.

The company has partnered with businesses who will hold clues for participants to gather as they travel around the town.

North Wales Pioneer: Participants can explore their surroundings, solve puzzles and will make crucial decisions in their mission to find Alice and save Wonderland.Participants can explore their surroundings, solve puzzles and will make crucial decisions in their mission to find Alice and save Wonderland. (Image: Submitted)
Eleanor Appleton, founder and Artistic Director of EA Productions, said: “I was interested in the idea of taking a town or an urban setting and making it into a playground, taking the everyday and transforming it into a place of wonder and excitement for both adults and children. 

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"Finding Alice is more than a game; it's an invitation to explore our fabulous town of Llandudno through the lens of a timeless story, by capitalising on the history of the town with Alice.”

For more information on how to participate in Finding Alice, visit www.findingalice.com

Features of the game include:

  • Engage with Wonderland's Whimsical Creatures: Meet the charming inhabitants of Wonderland as they guide you through Llandudno on your quest.
  • Gather Clues from Local Businesses: Explore the hidden gems of Llandudno as local establishments become part of the storytelling, each holding a piece of the puzzle.
  • Solve Mysteries and Decipher Hidden Messages: Use your wit and intuition to unravel the mysteries of Wonderland and find Alice.

The game takes about three to four hours in total to complete.

Llandudno was the holiday destination of the real Alice in Wonderland, Alice Liddell, the girl who inspired Lewis Carroll and on whom he based Alice in Wonderland.

A house called Penmorfa was built on Llandudno's West Shore in 1862 for the father of Alice Liddell.

The house was added to over the years and became the Gogarth Abbey Hotel before it was demolished in 2008 to make way for a block of luxury flats.

The site continues to remain vacant.