An immersive 'Finding Alice' game is attracting families and friends to Llandudno this summer.
The real-world adventure, created by EA Productions, is an interactive game based on the town's connection to "Alice in Wonderland."
Since its launch in March, the game has involved more than 12 businesses in the town.
The game Finding Alice is based on a message from the Hatter, who says: "Alice was invited to her Unbirthday celebration at my abode, but she never arrived.
"Now the teacups are spinning on their plates with distress as to where she might be."
There are two versions of the game, one suitable for families with young children, and the other for adults and older children who love adventures.
Eleanor Appleton, the founder and artistic director of EA Productions, said: "It is great to see how teams are really embracing the experience and getting to visit businesses during the game that they may not otherwise visit.
"Depending on what narrative branch people choose, they will be taken to places in Llandudno that are slightly off the beaten track, which is great for those businesses."
For more information on how to participate in 'Finding Alice,' visit the Finding Alice website.
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