THE Llandudno Pavilion site has been purchased by the owner of Llandudno Pier.

Tir Prince Leisure Group confirmed the purchase of the site following "many months' worthwhile meetings" with developer Alan Waldon.

Mr Waldron had been put the Grade II* listed site up for auction for £2.8million, which was due to take place later this month.

But a social media statement by Tir Prince, directed by Pier owner Adam Williams, confirmed the group has already guaranteed the sale, which it said was an "easy and straightforward decision" after the site became available.

The group said the purchase would guarantee the future of Llandudno Pier, which Mr Williams previously claimed was at risk of closure if controversial plans for 58 flats at the Pavilion site were given the go-ahead by Welsh Government ministers.

Llandudno Pier. Picture: Christopher Lewis

Llandudno Pier. Picture: Christopher Lewis

The statement said: "Tir Prince Leisure Group are delighted to announce that they have secured the purchase of the land at Llandudno Pier Pavilion following negotiations with the current owners.

"Given the close proximity to The Pier and the fact that until 1980 they were in the same ownership and formed part of the same parcel of land it was an easy and straightforward decision to make the purchase having had many worthwhile meetings with the Pavilion owner over the last few months.

"Tir Prince Leisure Group hopes that the acquisition of this site will enable us to secure the long term future of Llandudno Pier and Llandudno as the jewel in the crown of North Wales tourism by enhancing and improving our current offering and ensuring that the site can continue to be enjoyed by many future generations.

"In many ways the hard work starts now but we are confident that we can do something extremely worthwhile with the site and further announcements will follow in due course."

Janet Finch-Saunders, MS for Aberconwy, said: “I congratulate the Tir Prince Leisure Group on their investment.

“This announcement has brought some welcome certainty regarding a development which has caused unquestionable concern of both local and national importance.

“This land has sadly been empty since fire destroyed the old pavilion more than 20 years ago. With the Queen of Welsh Resorts being a firm holiday favourite of many tourists, who often travel due to Llandudno’s Victorian charm, I hope that any forward plans are sympathetic to its local environment.

“In fact, I have every confidence that Adam Williams and his team’s acquisition will help secure the long-term future of Llandudno Pier and Llandudno as the jewel in the crown of North Wales tourism."