CONWY County Borough Council has signed CSM Services Group as the new commercial partner for the stadium at Parc Eirias in Colwyn Bay.

The stadium, which in the last 10 years has become a destination for major music events, as well as hosting sporting fixtures such as under-20s internationals, North Wales Rugby and North Wales Crusaders matches, will be officially known as Stadiwm CSM.

Council leader, Cllr Charlie McCoubrey, said: “We’re delighted to secure this partnership, especially after a very tough few years for outdoor music and sporting fixtures.

“It’s essential that local authorities explore all avenues to make sure we get the best from our resources.

“Sponsorship opportunities are one of the options available, and this collaboration will contribute to the longer term sustainability of our excellent stadium and help to ensure its continuing success.”

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The three-year deal has been struck following a market testing exercise last year.

Key to building on the stadium’s success is having a business partnership that can support the council’s ongoing aspirations for the stadium.

Spencer Martin, managing director of CSM Services Group, said: “We’re excited to become the stadium sponsor, as CSM has provided event and traffic management security for major events such as Tom Jones, Elton John, Lionel Richie, Brian Adams, Paloma Faith, Jessie J, Olly Murs, Tour of Britain, and BBC Proms in the Park at the stadium over the last several years.

“So, when we had the opportunity to become the naming rights sponsor, I could see the benefits for my business and our future development.

“It felt a natural fit for our business, as our team has been part of the success of the stadium over the last decade.

“We can’t wait to make the most of the opportunity and to continue to work in partnership with the stadium’s management team, to do what we can to support its growth over the next few years. “

The new branding for Stadiwm CSM will be put in place in the coming weeks, in time for the August concerts: Pete Tong and the Symphony Orchestra, and Simply Red.